Bally's launches a new responsible gambling initiative in honor of Problem Gambling Awareness Month (PGAM).

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Bally's Corporation has launched a new initiative aligned with Problem Gambling Awareness Month. Their

campaign aims to increase awareness and provide customers with more resources to support them during challenging gaming experiences.

Bally’s spearheads new responsible gambling initiative

The

campaign primarily aims to raise consumer awareness and promote safe and responsible gambling, emphasizing support for at-risk individuals and groups. In a statement regarding the launch of this initiative, Bally’s CEO, Robeson Reeves, expressed the company's enthusiasm for this new effort to safeguard consumers. He stated, Bally's has a strong history of advocating for responsible gambling. As a member of the Responsible Online Gaming Association and the American Gaming Association, the company supports various efforts aimed at minimizing potential gambling-related harm. With a proactive approach to responsible gambling, Bally's prioritizes understanding and enhancing responsible gaming practices. The company implements numerous initiatives such as comprehensive employee training. In 2023, 9,000 employees dedicated 3,000 hours to learning about responsible gambling practices. Additionally, Bally’s provides player support tools to encourage responsible gambling. These tools, such as deposit limits and self-exclusion options, allow players to control their gaming exposure, especially if they feel they are spending excessively.

Bally’s and others scramble to strengthen RG measures

Bally's has also supported national initiatives like Responsible Gaming Education Month. During Problem Gambling Awareness Month, Casino House Group reached out to various operators and advocates for safer gambling, who shared their insights for this year's campaign. Meanwhile, Bally's is not the only company committed to enhancing responsible gambling programs. MGM Resorts and BetMGM have recently announced ambitious efforts in this area.