Summary
- BETER has announced the expansion of its sports portfolio to include various cricket tournaments and leagues from around the world.
- The company's expanded services now include coverage of approximately 2,400 matches from Australia, India, the USA, and over 30 additional countries.
- BETER's expanding list of partners can now access popular leagues and competitions, providing a variety of betting opportunities.
BETER, a rapidly expanding company focused on delivering betting data, content, and live streaming, has expanded its sports offerings by including cricket tournaments and leagues globally.
The addition of official cricket tournaments complements BETER's goal to bring a dynamic and engaging experience
On Wednesday, the company announced a significant expansion of its sports offerings after securing strategic partnerships with top content providers. As a result, BETER now covers approximately 2,400 cricket matches monthly, encompassing international and national tournaments from Australia, India, the United States, South Africa, Kuwait, and over 30 other countries worldwide. By broadening its sports portfolio, the company is providing bettors with 24/7 entertainment and enabling operators to benefit from a strong 7%+ margin, boosted by data-driven solutions and advanced trading models. Maksym Vitushko, BETER's Sports General Manager, shared insights about this development in a press release, according to Casino House Group News. At BETER, our mission is to offer the most dynamic and engaging fast-betting experience. The inclusion of official cricket tournaments is a strategic move that aligns perfectly with this goal, he stated. Vitushko emphasized cricket's growing popularity among betting operators, noting that the sport allows for numerous micro-events, offering unique betting opportunities through innovative markets. This results in more frequent betting opportunities and a richer, more thrilling experience for bettors, he added. Additionally, Vitushko expressed excitement about enhancing their clients' offerings via cricket competitions, confidently predicting that this move will add significant value. Earlier this month, BETER also announced the appointment of Adam Conway as General Manager of its Esports Business Division. Joining the company, Conway brings over 20 years of experience in the betting industry.
The extended coverage includes Tier 1, 2, 3 and 4 competitions and many popular cricket tournaments
BETER has expanded its product portfolio to include popular cricket tournaments. The company now covers the Indian Premier League (IPL), SA20, ICC World Cup, Twenty20 Blast, and Big Bash League, along with over 140 Tier 1 and Tier 2 leagues. Furthermore, BETER offers coverage of numerous Tier 3 and Tier 4 competitions, many of which are not tracked by other data providers. For instance, this list encompasses the T10 European League, KCC T20 Emerging League, Akluj Rural Championship, Minor League Cricket, and KCC T20 Elite Cup, among others. Earlier this month, BETER joined the Esports Integrity Commission (ESIC), reinforcing its commitment to maintaining integrity in esports. This significant step recognized the company as a Tier 1 Anti-Corruption Supporter for ESIC, enhancing its initiatives against crime and fraud in competitive gaming.
