Betr strengthens its C-suite with several significant promotions.

Betr, the world’s pioneering real money gaming super app founded in 2022 by Joey Levy and Jake Paul, has announced significant changes to its senior leadership team.

On Thursday, the company announced the promotion of Mike Denevi to Chief Content Officer. At the same time, Betr revealed that Alex Kuwada has been elevated to Chief Marketing Officer and Alex Ursa to Chief Operating Officer. Levy, the CEO and one of the founders of Betr, noted in a press release that Denevi and Ursa were the first two hires at the company. He expressed excitement about promoting them to their new roles, alongside Kuwada’s elevation to CMO. Levy highlighted that Alex Ursa is leading a remarkable product development achievement in the industry: creating a super app that combines several real money gaming products and prediction markets into one seamless experience. Additionally, the CEO praised Alex Kuwada for building a successful marketing growth engine that delivers the best unit economics in the industry. He also complimented Mike Denevi for developing a strong, unique brand, which is now the most followed in the industry. Finally, he expressed gratitude to the three executives for their unwavering dedication and support, which have been pivotal in helping Betr grow.

Betr currently operates several ventures, including Betr Social Sportsbook, Betr Social Casino, Betr Arcade, and Betr Picks. The company is well-regarded for its commitment to responsible gaming and holds licenses in numerous jurisdictions across the United States. Denevi, before being named Chief Commercial Officer, spent over four years as Head of Media. Prior to joining Betr, he dedicated more than ten years to Bleacher Report, ultimately serving as Director of Brand Strategy. Kuwada has been part of the Betr team for two years. In his newly elevated role as Chief Marketing Officer, he will be responsible for overseeing acquisition, retention, VIP operations, and other critical processes. His experience includes a six-year tenure at FanDuel, where he was last the Senior Director of Growth. Ursa stands out as Betr’s first hire and has significantly contributed to the company’s development over the past four years. Now as Chief Operating Officer, he will handle strategic product development and operations. Before stepping into his executive role at Betr, he spent nearly a decade at Flutter.