Summary
- Booming Games is poised to introduce its game library to the East African market.
- The supplier is set to make its initial launch in Kenya through a partnership with World Sports Betting and Odibets.
- Additional markets in East Africa will be included at a later time.
Booming Games, a renowned provider of innovative online casino content, has broadened its reach in the East African iGaming market by partnering with World Star Betting and its local brand, Odibets.
Booming Games focuses on East Africa with a Kenyan push
The agreement allows the company to introduce its robust portfolio of popular, high-performing, and proven games to the Kenyan market initially, with plans for subsequent regional launches. Solomon Godwin, the Head of Africa at Booming Games, expressed his satisfaction with the partnership's realization with the prominent local operator. He praised Odibets as a strong and reputable brand that will facilitate Booming Games' expansion, not just in Kenya but across the region. This deal empowers us to introduce our portfolio to East Africa's dynamic and promising markets. We are confident our content will resonate well with players, and we anticipate a successful collaboration, Godwin stated. Booming Games offers over 100 games optimized with HTML5 to ensure players have the best possible experience with each product. Some of the available games include Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Cash Pig, and Burning Classics, among others. The partnership with Odibets is a significant achievement for the company, as the operator is locally regulated in the Kenyan market, providing Booming Games with a legitimate entry into this highly sought-after and rapidly expanding market.
Booming Games to reach new audiences, markets, and regions
Odibets' Head of Marketing, Benedict Murithi, enthusiastically welcomed the partnership, expressing admiration for the supplier: Collaborating with Booming Games enables us to continually offer outstanding entertainment to our players. Their captivating and diverse slot portfolio perfectly aligns with our goal to enhance our offerings. We are thrilled about the implications this partnership holds for the future of our gaming services. Previously, in March, Booming Games announced a similar partnership with World Sports Betting, focusing on markets in Lesotho, Malawi, Uganda, Zambia, Namibia, and Congo.
