Summary
- The Missouri Lottery and Brightstar Lottery have entered into a new eight-year contract.
- According to the agreement, Brightstar will implement its advanced OMNIA lottery solution to enhance both the digital and retail services of the Missouri Lottery.
- The agreement strengthens an already successful partnership between the two parties.
Brightstar Lottery, a leading provider of content, technology, and products for lotteries worldwide, has agreed to update the retail and digital systems of the Missouri Lottery. This modernization will be achieved through the implementation of Brightstar's comprehensive lottery solution, OMNIA.
The Missouri Lottery enhances customer experience
Under the new eight-year contract, Brightstar Lottery will enhance the Missouri Lottery's retail and digital platforms. As part of the agreement, Brightstar Lottery will implement its OMNIA platform and introduce second-chance promotions and the Connected Play loyalty program. This partnership will enable the Missouri Lottery to enhance its digital capabilities by offering special loyalty rewards and second-chance opportunities. The contract also includes the introduction of innovative new retail equipment from Brightstar Lottery. Brightstar will deploy its upgraded communication network and various equipment, comprising 5,250 Retailer Pro S2s, 250 GameTouch Draws, 2,220 GameTouch 28s, 1,250 Digital Menu Boards, and 75 GameTouch 20s. The introduction of this advanced technology is expected to significantly enhance customer engagement. Simultaneously, the Missouri Lottery aims to improve its operations by providing greater versatility, reliability, and convenience on a larger scale. In recent developments, Brightstar Lottery has completed the sale of its Gaming & Digital business, generating approximately $4.0 billion in net cash proceeds. The company plans to use $2.0 billion for debt reduction and return $1.1 billion to shareholders.
The agreement brings excitement to the Missouri Lottery and Brightstar
Brightstar is proud to support the Missouri Lottery as it navigates the changing lottery environment by implementing innovative solutions that enhance operational flexibility and engage players in novel ways, the executive noted. Gunn added, We are eager to provide these high-performance solutions and assist the Lottery in achieving its objective of maximizing funds for education. Lester Elder, the Executive Director of the Missouri Lottery, discussed the longstanding partnership with Brightstar, which has spanned over three decades. He stated that this enduring collaboration has contributed more than $8.5 billion to public education in Missouri. Elder concluded, We are thrilled to continue strengthening this long-term partnership over the next eight years and deliver outstanding new experiences for our players."
