EveryMatrix expands NA footprint with Alberta license

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EveryMatrix has become a fixture in the North American market, with the tech company delivering a versatile portfolio of products, not limited to powerful engagement and iGaming infrastructure only, but also involving aggregated content and in-house casino games. Now, EveryMatrix is expanding a step further, with the company securing a B2B supplier license from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), the watchdog tasked with overseeing the launch of the private online casino and sports betting market in Alberta, Canada.

EveryMatrix is excited to embrace the new iGaming opportunity in Alberta

As the second Canadian province to have embraced this mass market solution, Alberta constitutes an important part of EveryMatrix’s overall North American pivot. Company Market Manager for North America, Rani Axon, had this to add, commenting on the occasion: Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market. EveryMatrix already holds a license in Ontario, and it is an established supplier in the United States, specifically in iGaming states such as New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. Alberta’s market is set to commence in July, and EveryMatrix has high expectations for the new jurisdiction, contributing meaningfully to its North American expansion. Besides its engagement tools, EveryMatrix is going to offer local licensed partners the opportunity to pick from a huge portfolio of games available through the company’s aggregation platform.

Company is set to bring aggregation solutions, engagement tools, games, and more

EveryMatrix is also going to offer AGLC-licensed operators local access to its in-house games developed by Fantasma Games, as well as future products designed to boost engagement, strengthen operational capabilities, and create a smoother and more entertaining iGaming experience for all. Besides North America, EveryMatrix has also been paying attention elsewhere. Several weeks ago, the company signed a new partnership with Betsson Africa in Cameroon, with the supplier looking to consolidate its presence in one of the fastest-expanding iGaming regions in the world.