Evoplay scales its presence in Brazil with bet365 content deal

Evoplay has taken another stride forward into the Brazilian iGaming market, with the supplier expanding once again through apartnership with bet365, a prominent global gaming juggernaut that has similarly driven strong forays into the local and regional markets.

The partnership will give both brands an immediate boost, as it allows them to scale their presence and drive stronger engagement with their customer bases. Evoplay is bringing a set of iconic titles that are guaranteed to resonate with audiences across Brazil, among which are Hot Triple Sevens and Temple of Thunder II Bonus Buy. The companies have specifically agreed on top-performing titles that will now serve as a litmus test. Evoplay has also developed out-of-the-box games centered around soccer and other themes that are popular locally. Besides this, the company also released Hot Rio Samba, a game celebrating the cultural phenomenon that is the Rio Carnival. Commenting on the opportunity to expand its content portfolio in Brazil, bet365 said it was pleased. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers. We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market. Evoplay has developed an outstanding portfolio of player-oriented games that have been developed in a way to boost engagement and retention for partner operators.

This philosophy has allowed the studio to push further afield in key jurisdictions and offer strong engagement through tailored experiences. Evoplay Head of Sales Alex Malchenko had this to add: Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players. Malchenko further added that Evoplay was focused on building experiences that are focused on delivering core metrics that not only meet regulatory standards but also resonate with audiences and meet operator needs. This is not the first time that Evoplay has expanded in Brazil’s iGaming market recently. At the end of April, the company also signed a partnership with OleyBet.