Summary
- Francis Ngannou and Premier Bet have renewed and expanded their current partnership.
- According to the new agreement, the renowned professional boxer has been appointed as a Pan-African Brand Ambassador for Premier Bet.
- The partnership generates excitement for both Ngannou and the leading brand.
Premier Bet, a rapidly expanding betting and online casino brand, has announced a new partnership aimed at the African market. Earlier this week, the company revealed its collaboration with former UFC Heavyweight Champion, Francis Ngannou.
The Brand Ambassador will bring exclusive content, participate in marketing campaigns
In a partnership with Premier Bet, the renowned fighter and current Chairman of PFL Africa has been appointed as the Brand Ambassador for Premier Bet and Partners. This collaboration, set to last until 2027, will involve Ngannou in various marketing and advertising campaigns. As the Pan-African Brand Ambassador, the celebrated UFC fighter will actively advocate for responsible gambling. Additionally, Ngannou will interact with Premier Bet customers and sports enthusiasts through exclusive events, providing expert insights. The former UFC Heavyweight Champion will also spearhead CSR initiatives aimed at uplifting African communities. This new collaboration marks an enhancement and renewal of a previous agreement between Ngannou and Premier Bet. It is expected to bring significant success for the brand, extending its reach to more players and UFC fans across Africa than ever before.
The new collaboration builds on the success of an initial agreement
Francis Ngannou is celebrated for his ambition, resilience, and remarkable journey from humble beginnings in Cameroon. These attributes align perfectly with Premier Bet's mission and identity, making him an ideal choice as their Pan-African Brand Ambassador. Ngannou shared, We've been partnering for three years, and I'm eager to continue and deepen our collaboration, building stronger relationships and understanding each other better. He acknowledged that the expansion of his agreement with the leading betting and online casino brand reflects his trust and dedication. Premier Bet is a company that values fair play, has a passion for sports, and focuses on its customers and communities, Ngannou concluded. Alexandre Qader, Premier Bet Cameroon's Director of Operations, expressed enthusiasm about extending their collaboration with Ngannou, enhancing his relationship with the Premier Bet family. He noted that both the company and Ngannou share similar visions and anticipated further growth across Africa. Qader added, Francis' passion, drive, and humility make him an ideal partner as we continue to expand our brand and connect with our customers. Currently, Premier Bet and its associated brands have a presence in over 20 markets across Africa. With more than two decades of experience, it remains a top choice for customers throughout the continent.
