Summary
- Hasbro has expanded its licensing agreements in the gambling industry by signing new partnerships with leading gaming companies.
- The company partnered with Aristocrat Technologies, Bally's, Galaxy Gaming, and Evolution.
- Thanks to the new partnership, Aristocrat Technologies will introduce new MONOPOLY-themed games, with the first titles set to debut early next year.
Hasbro, a renowned global leader in games, intellectual properties, and toys, has announced new licensing agreements with developers and manufacturers of both land-based and online casino games. This initiative is a part of their Playing to Win strategy, unveiled earlier this year, aimed at expanding the presence of their brands in the casino industry.
Hasbro joins forces with Aristocrat, Bally's Galaxy Gaming and Evolution
After a thorough review and market analysis, Hasbro has partnered with Aristocrat Technologies, Bally's, Galaxy Gaming, and Evolution, adding to their roster of existing licensees, including Sciplay. These new multi-year licensing agreements will introduce innovative games that feature some of Hasbro's most beloved brands and characters. Beyond traditional land-based slots, the partnerships will extend into casino table games, online casino games, and online slots, with the first releases slated for January 2026. It's official! We're expanding our brands with exciting new multi-year casino licensing partnerships, bringing MONOPOLY, BATTLESHIP, and YAHTZEE to life across more formats than ever before, announced Hasbro in a statement. Claire Hunter Gregson, Hasbro's Director of Gaming Relationships, expressed her enthusiasm in a press release obtained by Casino House Group News. We're all about play—and that means engaging with our fans wherever they are, from the game table to the casino floor, she explained. Gregson also emphasized, These visionary new partners have the expertise and imagination to reimagine our brands in bold and thrilling ways for adult audiences.
Aristocrat recognizes the deal with Hasbro as a milestone achievement
Under the terms of a new multi-year licensing agreement, Aristocrat Gaming has been granted the rights to develop MONOPOLY-themed slot machines and distribute them in casinos worldwide. This deal is the result of a thorough request for proposal process. The first of these new slot games, inspired by the iconic MONOPOLY franchise, is scheduled for release in early 2026. Craig Toner, CEO of Aristocrat Gaming, expressed his enthusiasm about the deal with Hasbro. He stated, Being chosen as Hasbro's partner for land-based slot machines, especially after such a competitive selection process, is a significant achievement for Aristocrat Gaming. Toner further explained, Our dedication to innovation and bold creativity distinguishes us, and we are thrilled to reinvent MONOPOLY slot games for today's global players. Claire Hunter Gregson, Hasbro's Director of Gaming Relationships, noted that the selection process clearly highlighted Aristocrat Gaming as the ideal partner for expanding the MONOPOLY brand in the gaming industry. We eagerly anticipate that MONOPOLY fans will enjoy this new premium gaming content on casino floors, she remarked.
