EUROPE/RESPONSIBLE GAMBLING

iGB LIVE Enhances Commitments to Player Protection and Responsibility

iGB L!VE 2025 demonstrates its dedication to player protection by featuring a Sustainable Gambling Zone. The Zone will host various experts and specialists who can offer industry stakeholders insights into best practices.

Published on June 24, 2025

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Summary

  • iGB L!VE 2025 demonstrates its dedication to player protection by featuring a Sustainable Gambling Zone.
  • The Zone will host various experts and specialists who can offer industry stakeholders insights into best practices.
  • iGB L!VE was the inaugural industry event to allocate a dedicated focus on responsible gambling and highlight it prominently in its format.


As one of the industry's major events prepares to roll out the red carpet next week, the hosts are highlighting player protection initiatives and commitments, which will have an even more prominent role in this year's edition.

Sustainable Gambling Zone returns stronger and bigger in 2025

The Sustainable Gambling Zone at iGB L!VE, located at stand Q30, aims to introduce stakeholders to the latest innovations in the field. It provides a platform for both private and non-profit organizations, such as the Department of Trust, Gordon Moody, BetBlocker, Yaspa, and Experian, to take center stage. Visitors to this specialized zone will have the opportunity to connect with experts in problem gambling, advocates for responsible gambling policies, and professionals in mental health and consumer protection. These specialists employ both personal expertise and technological advancements, with a focus on player safety and well-being. Stuart Hunter, Managing Director of Clarion Gaming, emphasized the importance of the Sustainable Gambling Zone. He noted that iGB L!VE was the first industry event to highlight and prioritize player protection. The Sustainable Gambling Zone has transformed from a groundbreaking concept into a powerful emblem of the industry's commitment to sustainability. As we relocate to London, the hub of the iGaming industry, the SGZ will reaffirm our belief that player experience and responsible practices are essential for long-term success. Naomi Barton, Portfolio Director at iGB events, also expressed enthusiasm about the exhibition’s potential to foster engagement. She emphasized the importance of bringing operators and regulators together to create gaming regulations that prioritize player protection, thereby driving industry growth. We are fully committed to promoting safer gambling and supporting regulated markets. The SGZ offers our attendees the chance to understand, apply, and champion responsible principles that support a robust iGaming sector. We invite over 15,000 iGaming professionals attending iGBLive 2025 to visit the SGZ and engage in these crucial conversations, Barton concluded. Additionally, Clarion Gaming announced full details for London iGaming Week, another key component of the event.

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