Koin develops an innovative AI and data strategy to drive advancement.

Koin, a leading provider of cashless solutions in the iGaming sector, has established a new position aimed at utilizing emerging technologies to enhance the company's offerings.

Hemash Bhatti, a seasoned technology expert with over 15 years of experience, will now assume the role of Head of AI and Data Strategy. Throughout his career, he has worked with Fortune 500 companies to develop and scale impactful data and analytics products and implement industry best practices. Koin's President, Gary Larkin, expressed his enthusiasm for Bhatti's appointment and discussed the integration of AI into Koin’s growth strategy with an emphasis on ethical use. His expertise in leveraging data for transformation and meaningful client outcomes will be essential as we expand Koin’s data management and analytics capabilities, benefiting both our customers and partners, Larkin said regarding Bhatti’s role. Recognized for creating business solutions with tangible impacts, Bhatti will now bring his expertise to Koin. His previous experience includes guiding data strategies at major corporations such as Coca-Cola, Disney, Kraft, and the NBA, and he will incorporate this experience into Koin’s product and data offerings.

He has been recognized for achievements such as implementing Apply Digital’s digital personalization program for a prominent global food and beverage company, as mentioned in a company press release. This highlights his proven track record and ability to deliver impactful solutions. Additionally, he is credited with deploying an AI-powered customer segmentation tool, which improved contextual customer trait collection by 140% with 90% accuracy. Koin has experienced a growing interest in cashless solutions. According to the Chief Strategy Officer, Craig Lisbon, more operators are now turning to the company to explore this technology. Koin is well-equipped to tackle several challenges necessary for cashless technology to reach its full potential. One key issue is balancing the benefits of a comprehensive electronic funding solution with operators' need to maintain control over their customer interactions and deliver solutions that effectively drive their business, Lisbon noted. The appointment of Bhatti is the next step toward achieving this objective.