industry/ONLINE GAMBLING

LuckyStreak has named Neil Brookes as their new Head of Product.

LuckyStreak Enhances Executive Team with Appointment of Neil Brookes as Head of Product The new hire will now be responsible for leading the company's product lineup.

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Summary

  • LuckyStreak Enhances Executive Team with Appointment of Neil Brookes as Head of Product
  • The new hire will now be responsible for leading the company's product lineup.
  • Brookes is an experienced industry veteran with 11 years at Inspired Entertainment.
LuckyStreak has bolstered its team by appointing Neil Brookes as the new Head of Product. In this role, he will further enhance the company's capability to develop innovative live casino content from its headquarters in Riga.

LuckyStreak brings industry heavyweight to help spearhead product roadmap

Brookes is a seasoned industry veteran with an impressive track record. His extensive experience will be crucial in advancing LuckyStreak’s commercial and product success during this period of rapid growth and rising demand in the sector. He previously worked at Inspired Entertainment for 11 years, where he served as the manager of virtual sports products and, for seven of those years, as Head of Product. His responsibilities included game strategy, design, marketing, and performance analytics. Brookes's skills will be invaluable to LuckyStreak as it strives to maintain momentum and connect with customers and audiences. He will primarily focus on defining LuckyStreak’s roadmap, setting strategic goals, and ensuring their achievement. On his appointment, Brookes commented: From my first interactions with the team at LuckyStreak, I knew I wanted to be part of something special. Their mindset and ambition to build on an already successful business, while continuing to innovate and entertain through a forward-thinking, people-centric approach, truly resonated with me and felt like the perfect fit.

Brookes is entrusted with overseeing the company’s product performance

LuckyStreak is excited to welcome a seasoned industry expert who has repeatedly demonstrated his capabilities in high-pressure environments. Ady Totah, Co-Founder and CEO of LuckyStreak, described the addition of Brookes to the team as great news for the company. His expertise in regulated markets and his knack for aligning vision with execution will enhance how we develop and deliver our services. This addition is a perfect fit at the right time for us, Totah praised. Currently, LuckyStreak is expanding into both new and existing markets. In March, the company partnered with Microgame in Italy and formed a collaboration with Lions Den Games in the United States.

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