The NFL has confirmed several sportsbooks as its official league partners.

DraftKings, FanDuel, and Fanatics will be featured at major NFL events like the NFL Draft and Super Bowl, collaborating with the league to create exclusive hospitality and VIP experiences. Their brands will appear across NFL digital platforms, gaining access to live, official play-by-play statistics from Genius Sports, the league's sole data distribution partner. This information enables the companies to tailor their offerings, providing sports fans with enhanced options. NFL EVP and CRO Renie Anderson is enthusiastic about this collaboration, highlighting a shared vision for innovation, fan engagement, and a commitment to maintaining the game's integrity. The NFL looks forward to exploring this new chapter in sports betting alongside these companies. The companies, in turn, are eager to deepen their partnership with the NFL. DraftKings CMO Stephanie Sherman emphasized the importance of their presence at events, especially as the top sportsbook for live betting, and expressed excitement about continuing to offer engaging experiences for football fans nationwide.

FanDuel President Christian Genetski expressed similar views, stating that the company is proud to continue its collaboration with the NFL and is eager to find new ways for fans to engage with the game they love. Additionally, Fanatics’ CEO Matt King highlighted: “This deal highlights our vision for Fanatics as a comprehensive digital sports platform, a single destination where fans can bet, play, and interact with the NFL, enhancing the fan experience like never before.” Although the NFL once took a tough stance on sports gambling and even advocated for an integrity fee to maintain the game's fairness, it has since softened its position. The league has introduced stricter gambling rules to protect the game while capitalizing on the commercial benefits created by legal sports betting.