Summary
- Harvest Gaming and NOVOMATIC revealed a new strategic partnership for distribution.
- As a result of the agreement, NOVOMATIC will expand its presence in Singapore, Vietnam, and Malaysia.
- Executives from NOVOMATIC and Harvest Gaming emphasize the significance of their new collaboration.
NOVOMATIC, a top international producer and operator of gaming technologies, has announced a significant partnership. The company has teamed up with Singapore-based Harvest Gaming in a strategic move expected to expand NOVOMATIC's global presence, introducing its games to new players across Asian markets.
NOVOMATIC to grow in key Asian markets thanks to the new deal
The collaboration between NOVOMATIC and Harvest Gaming is recognized as a strategic distribution partnership, crucial to NOVOMATIC's growth strategy in the region. This new agreement highlights NOVOMATIC's commitment to expanding its international presence. According to the agreement, Harvest Gaming will extend NOVOMATIC's portfolio into key markets, including Singapore, Vietnam, and Malaysia. With its extensive experience, Harvest Gaming is set to enhance NOVOMATIC's market reach. NOVOMATIC's games and content are designed to be easily adaptable to different markets through customization options that accommodate local player preferences and operator needs. Alfred Hwee, General Manager of Harvest Gaming, expressed excitement about the partnership with NOVOMATIC, as reported by Casino House Group News. Hwee stated,
The leading gaming technology and content supplier continues to grow
The collaboration significantly boosts NOVOMATIC's global expansion by enhancing its distribution network and enabling access to new players. Simultaneously, the company aims to expand in one of the gambling industry's most vibrant regions through its agreement with Harvest Gaming. Earlier this month, NOVOMATIC obtained a UAE license, becoming one of the latest suppliers to receive this highly sought-after authorization. As a supplier within the gambling sector, NOVOMATIC was awarded a Tier 1 supplier license by the General Commercial Gaming Regulatory Authority. This license is a crucial milestone that will allow the company to expand its presence in the region.
