Summary
- Octoplay Introduces Jackpot Blitz in Partnership with BetMGM in Ontario
- The solution was created collaboratively to enhance engagement.
- Since its launch, 88% of players have chosen to adopt the solution.
Octoplay has introduced its Jackpot Blitz opt-in feature in Ontario in partnership with BetMGM. This jackpot-centric gamification element was created in collaboration with BetMGM, following the recent approval of a provisional license in Michigan.
Ontario becomes new frontier for Octoplay and BetMGM’s iGaming collaboration
The two companies have decided to deepen their collaboration by developing custom solutions tailored to their current priorities and player needs. This approach aims to enhance engagement and retention while differentiating them in the highly competitive North American iGaming market. Jackpot Blitz has demonstrated promising results, with 88% of players opting to try it since its launch. Leveraging Octoplay’s innovative development techniques and BetMGM’s extensive player network, the new solution has quickly become successful, fostering organic engagement. Oliver Bartlett, VP of Gaming Product & Content at BetMGM, expressed enthusiasm about this opportunity, emphasizing the company's focus on expanding its iGaming presence in Ontario, a key area for them in North America. Octoplay is integral to our strategy of collaborating with top-tier partners to deliver the best content to our players, Bartlett stated. Octoplay CEO Carl Ejlertsson also expressed satisfaction with the solution’s initial success and welcomed the opportunity to introduce Jackpot Blitz to Ontario with BetMGM, reinforcing the supplier’s broader plans for the North American iGaming market.
Octoplay is committed to building bespoke solutions for partners
Our strong partnership with BetMGM has allowed us to offer this groundbreaking product to their players in Ontario. With our extensive history of working alongside leading gaming operators like BetMGM, we are well-positioned to achieve substantial growth together in regulated markets across North America, explained Ejlertsson. Octoplay has quickly become a preferred provider for delivering tailored content to players, offering custom-designed titles. Recently, Octoplay announced the launch of a fourth custom game for Flutter Entertainment, another significant iGaming operator and brand.
