Play'n GO, a leading provider of online casino games, has announced a groundbreaking partnership that expands its presence in a crucial market. The company has teamed up with Betika, a well-known operator in Kenya. According to the agreement, Play'n GO will supply a selection of its games to enhance Betika’s offerings across various African markets. Consequently, Betika players in Kenya, Zambia, Uganda, the Democratic Republic of Congo, Tanzania, and Ghana will have access to a wide array of exciting games from Play'n GO.
Betika's players gain access to a portfolio of casino games
Betika, a well-established operator in Kenya with a growing customer base, aims to provide engaging and exciting options for its users. Through a new partnership with Play'n GO, Betika will offer a selection of popular games designed to captivate a diverse audience. As part of this agreement, Betika's customers will have access to Play'n GO's acclaimed titles, such as Gemix, Rise of Olympus, and Book of Dead, among others. This content collaboration will see these games integrated into Betika's platform, promising exceptional experiences for players across Africa.
The new alliance is expected to benefit the duo
Peter Stagles, the Head of Gaming at Betika, highlighted the significance of a new partnership in a statement, describing it as a milestone for the company. Play’n GO’s impressive selection of games is a perfect addition to our platform, and we are confident that this collaboration will set new benchmarks in the African gaming industry, he stated. Stagles further expressed excitement about the partnership, saying, We anticipate working together to offer exceptional entertainment to our players. This collaboration is set to bring enhanced gaming opportunities and excitement to players across Africa, signifying a new era in the continent’s fast-evolving gaming sector. Magnus Olsson, the Chief Commercial Officer at Play'n GO, shared similar enthusiasm about the agreement with Betika. He acknowledged that this partnership offers Play'n GO access to several key markets in Africa. Olsson remarked, Betika is one of the leading operators across the entire African continent, and collaborating with a partner of their experience and influence is a tremendous opportunity for our business. He concluded by stating that both Play'n GO and Betika aim for sustainable growth and expect the deal to benefit both companies.
