Summary
- Playson Expands Further in Brazil Through Partnership with Cactus Gaming
- Cactus Gaming has embraced globally acclaimed games to enhance its local portfolio.
- Playson has been rapidly expanding its presence both globally and in Brazil.
Playson, a renowned global provider of top-quality online casino games for real money, has partnered with Cactus Gaming, a prominent player in Brazil's newly-regulated iGaming and sports betting market.
Playson rolls out offer with new Brazilian iGaming partner
Playson has partnered with Cactus Gaming to bring its exceptional collection of popular games to this local operator, ensuring that Cactus Gaming's platforms deliver cutting-edge online casino content. This collaboration will enhance Cactus Gaming's core offerings and boost player engagement and retention effortlessly. In the competitive landscape of a newly regulated market, suppliers and operators are striving for market share. Enhancing a company’s portfolio with high-quality content is crucial for ensuring brand longevity and operational sustainability. Commenting on this new partnership, Cristian Zito, Head of LatAm Squad at Playson, remarked: We are thrilled to partner with Cactus Gaming, a recognized leader in the iGaming sector. This collaboration not only strengthens our presence in Brazil and the broader LatAm region but also introduces our diverse range of engaging games to a larger audience. Zito expressed confidence that Cactus Gaming and its network would greatly benefit from the premium and immersive gaming experiences offered by Playson. Meanwhile, Tiago Carneiro, Cactus Gaming's CRA, shared the excitement about the opportunity and its significance for players. He emphasized the importance of incorporating globally acclaimed games into their local offerings. We are impressed by the high-quality graphics and immersive nature of their games, which will undoubtedly capture the interest of our extensive operator network and their players.
Building upon a strong succession of content deals
In recent months, Playson has successfully formed several significant partnerships as part of its strategy to expand in key regulated markets. In March, the company partnered with KTO to strengthen its presence in the Brazilian market, followed by a collaboration with Fenikss in April. Furthermore, at the end of January, Playson secured an important distribution partnership with Light & Wonder to enhance its reach through their global network of operators.
