Summary
- Playson is quickly broadening its presence across Europe.
- The company is expanding its operations in Latvia in partnership with Fenikss.
- Relax Gaming has enabled the integration for the supplier.
Playson, a leading and innovative content provider in the iGaming industry, known for popular games like Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, has formed a new partnership with a major operator in the Latvian market.
Fenikss bolsters local Latvian online casino footprint with Playson’s finest slots
Moving forward, Playson will provide its exceptional content to Fenikss and its players in the local iGaming market. This partnership aims to enhance Fenikss's game portfolio and explore further local opportunities. To ensure a smooth integration, Playson collaborated with Relax Gaming, which utilized its aggregation platform to seamlessly deliver the content to the market, making the popular titles available to players promptly and reliably. Regarding the partnership, Blanka Homor, Sales Director at Playson, remarked: We are delighted to experience further growth in Europe through this exciting collaboration with Fenikss, which will have access to a range of our top-performing titles. Homor praised Fenikss's presence in the Latvian market and suggested that Playson’s engaging and visually captivating slots would enhance both companies' offerings. Fenikss's Head of iGaming Department, Martins Opmanis, echoed this enthusiasm, noting that Playson's slots are among the most popular and sought-after in the European market. He emphasized that their integration aligns perfectly with Fenikss's strategic business objectives.
Playson’s slots are among some of Europe’s most in demand
We are confident that they will perfectly complement our diverse offerings and are eager to see this collaboration thrive, stated Opmanis. Playson has been rapidly expanding its presence in various markets, actively pursuing aggregation partnerships and direct agreements with operators. Previously, the company collaborated with KTO in Brazil and broadened its audience through a distribution agreement with Light & Wonder. Additionally, Playson has established partnerships with OlyBet in Spain and Lottoland, further strengthening its presence in Europe.
