industry/ONLINE GAMBLING

RubyPlay expands in North America with Caesars Entertainment

RubyPlay expands its presence in the North American market through a tie-up with Caesars in Ontario The partnership covers all of the company’s available iGaming brands in the province

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Summary

  • RubyPlay expands its presence in the North American market through a tie-up with Caesars in Ontario
  • The partnership covers all of the company’s available iGaming brands in the province
  • RubyPlay has similarly grown its footprint in Mexico and Spain recently through individual content partnerships
RubyPlay has further expanded its reach in the North American market through a tie-up with Caesars Entertainment in Ontario, Canada, part of both companies’ regional growth strategy.

Bringing RubyPlay’s slots to Caesars audiences in Ontario

Thanks to this partnership, RubyPlay has made available many of its fan-favorite titles locally with Caesars Entertainment’s platforms, and specifically Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino. Among the games players may enjoy are such excellent choices as JMania Lucky Pyggs, Mad Hit Mr Coin and Diamond Explosion 7s SE, with RubyPlay having to offer hundreds of excellent games developed internally and bringing cutting-edge gaming to the fore. Commenting on this partnership, RubyPlay CCO Dima Reiderman had this to add: By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model. Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Caesars Entertainment’s platforms and players will also soon benefit from Koala Games, a RubyPlay studio. Koala Games produces its own brand of titles, with such successful debuts as Voltage Blitz Vortex, Voltage Blitz Egypt and 3 Big Barrels Buffalo, among others. Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, was similarly pleased with the opportunity to see the company expand with the studio and provide its local players with an ample choice of online slots. RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province, Rivas added. RubyPlay has been expanding its global footprint at a rapid pace. Besides Ontario, Canada, the company also signed a partnership to deliver its slot titles to Codere Online in Mexico. Besides North America, RubyPlay has also pursued a similar content partnership with bet365 in Spain, and is continuing to scale its content footprint.

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