industry/ONLINE GAMBLING

RubyPlay Debuts on StarCasinò in Italy

RubyPlay has launched its complete collection of slot games in collaboration with Betsson Group's brand. StarCasinò will benefit from a variety of exciting games, including titles like Immortal Ways Go High Gallina and more.

Written by Casino House Group Editorial Team

Published on April 23, 2025

Summary

RubyPlay has launched its complete collection of slot games in collaboration with Betsson Group's brand.
StarCasinò will benefit from a variety of exciting games, including titles like Immortal Ways Go High Gallina and more.
The partnership enables both companies to strengthen their respective presence.

RubyPlay is actively expanding its presence in the European market, particularly with a focus on StarCasinò in Italy. This partnership is similar to previous collaborations RubyPlay has established with other major iGaming companies in the country, such as AdmiralBet and Sisal in March.

RubyPlay launches full suite of slots with Betsson Group’s brand

RubyPlay is expanding its presence in the Italian online casino market by partnering with Betsson Group's leading brand. This agreement includes the launch of RubyPlay's entire portfolio, which the supplier has praised as a significant milestone. The launch will introduce popular RubyPlay online slot games, such as Go High Gallina, Immortal Ways, and Diamonds SE, to the local market. These games are now accessible to StarCasinò players who wish to try them out. Betsson Group's decision for a local full content launch has strengthened RubyPlay’s standing as a premier provider in the Italian iGaming market, inviting local operators and their players to engage with innovative titles that offer player-focused features and engagement options. RubyPlay has long aimed to broaden its footprint in Italy and has selected one of the most reputable operators to achieve this goal.

The operator is keen to see how players will engage with RubyPlay’s slot games

With a robust rollout plan and the launch of new games every day, we are confident that Italian players will appreciate the diverse selection and immersive experiences our games provide, stated RubyPlay's Chief Product Officer, Dr. Eyal Loz, in an official statement. Regarding StarCasinò, Fabio Denegri, Betsson Group’s Head of Gaming and Sports for Italy, expressed enthusiasm about partnering with an established provider known for its exceptional and proven games. We take pride in being the first in Italy to offer RubyPlay’s complete suite of games, and we are eager to see how our players interact with these exciting new titles, Denegri concluded. StarCasinò has similarly sought to expand its game library, offering players a broad range of opportunities. Last year, the company collaborated with 3 Oaks Gaming to introduce the innovative developer's online slots to Italy. In Belgium, the StarCasinò brand has pursued similar expansion efforts, adding suppliers like BGaming, Cherry Play, and Push Gaming in recent months. StarCasinò was officially launched in Italy in March 2024 as part of Betsson Group's initiative to broaden its geographical reach and strengthen its market position.