Summary
- SBC Summit 2025 has concluded its most impressive event yet, boasting a remarkable 20% increase in attendance compared to last year.
- Over 30,000 delegates joined forces with more than 700 exhibitors and sponsors, as well as over 550 inspiring speakers, making this event truly unforgettable.
- Get ready for the excitement of SBC Summit 2026, as preparations are already underway. Mark your calendars for an inspiring event from September 29 through October 1, 2026.
After an exhilarating presentation, SBC Events proudly unveiled the impressive results of the SBC Summit 2025. This year, the Summit shattered records, emerging as the most expansive and internationally vibrant edition yet. Over 30,000 delegates from 150 countries gathered, reflecting a 20% increase in participation. With more than 700 exhibitors and sponsors and over 550 expert speakers, it was a scene of thriving global connection. The FIL and MEO Arena spanned an incredible 135,000 square meters, proving their prowess in hosting such a grand-scale event. As the curtains closed, accolades poured in from attendees and industry leaders alike. They celebrated SBC Summit 2025 as a pivotal event that redefined industry exhibitions. Dinos Stranomitis, Director and COO of Altenar, remarked, SBC is undeniably one of the top events worldwide. Our benchmarks are high, but SBC Summit consistently stands out. Jesper Svensson, CEO at Betsson Group, added, Having so many global delegates here is the value we're after. For us, this diversity is invaluable. Ivan Gojic, Chief Sportsbook Officer at Entain, shared his insights: The diversity here is astounding. Everyone, from CEOs to janitors, has a voice—a truly egalitarian environment. The Summit also hosted more than 5,900 C-level decision-makers, including 600 top executives, at the exclusive SBC Leaders Summit. Flutter International's CEO, Dan Taylor, commented on the event's unrivaled networking opportunities: Yesterday at the Leaders Summit, it was fantastic to connect with global executives efficiently in one place. The event wasn't just about business; it was steeped in star power with keynotes from icons like Gary Vaynerchuk, Randi Zuckerberg, Oleksandr Usyk, and Rubens Barrichello. Attendees enjoyed countless memorable moments, including the Super Stage at MEO Arena, Tech Academies, and the First Pitch Competition. Rasmus Sojmark, CEO & Founder of SBC, shared, We're incredibly proud of SBC Summit's continued growth in size and impact. It unites the global industry for meaningful dialogue, fostering new partnerships and unforgettable experiences. Our focus remains on delivering an exceptional experience with strong business ROI. As SBC Summit 2025 closes its chapter, plans for SBC Summit 2026 are already underway. Set to return to Lisbon from September 29 to October 1, 2026, we anticipate even more standout experiences.
