EUROPE/ONLINE GAMBLING

The SBC Summit 2025 is set to tackle the crucial issues of regulation and retention in Europe's fiercely competitive gaming markets.

SBC Summit 2025 proudly introduces a dedicated track that dives into the complexities of regulation in Europe's most highly regulated markets. Join us for engaging discussions and insightful panels centered on empowering current market leaders to solidify

Published on July 28, 2025

The SBC Summit 2025 is set to tackle the crucial issues of regulation and retention in Europe's fiercely competitive gaming markets. Thumbnail

Summary

  • SBC Summit 2025 proudly introduces a dedicated track that dives into the complexities of regulation in Europe's most highly regulated markets.
  • Join us for engaging discussions and insightful panels centered on empowering current market leaders to solidify and expand their dominance, while also exploring the exciting opportunities for emerging players to carve out their own space.
  • This track will bring together esteemed local market experts who have insightful knowledge to share.
  • European Leaders Panel: Old Traditions, Bold New Paths: How Iconic Brands Are Transforming Rules and Building Loyalty
  • Italy's Revolutionary Shift in Online Gambling: Redefining the Industry's Future
  • Portugal: Calm Seas or Stormy Waters Ahead?
  • Nordic Triumph: Navigating Regulation in Finland


The countdown is on for SBC Summit 2025, a pivotal event that promises to tackle some of the most pressing issues in the industry. This September, all eyes will be on the Global Markets: Western Europe track, where experts will dive deep into the challenges and strategies for retention and regulation within some of the continent's most dynamic and competitive gaming markets.

SBC Summit 2025 adds a new track to tackle Western European markets

On Wednesday, September 17, delegates and attendees at Lisbon's Feira Internacional de Lisboa (FIL) will immerse themselves in insightful discussions and explore effective strategies to flourish in highly regulated markets such as Italy, the Netherlands, Portugal, the Nordics, and beyond. These essential conversations will delve into the changing landscape of regulations, emphasizing their alignment with growing consumer protection mandates, now a critical component of new amendments to existing gambling frameworks. Participants will gain insights on regional expansion and sustaining market presence, focusing on pivotal areas like player retention, compliance, and innovation. Commenting on this exciting opportunity, SBC CEO and Founder Rasmus Sojmark highlighted, Western Europe has always led the way in gambling regulation, yet the terrain keeps shifting. Today’s pioneering operators must forge strong ties with regulators, foster responsible innovation, and hold onto their customers in a progressively intricate global environment. This program provides the practical insights and expert guidance essential for success in Western Europe. Among the panels that promise to captivate audiences are dynamic discussions featuring noteworthy personalities, including Pascal Chaffard (CFO & Strategy Officer, FDJ), Axel Hefer (CEO, Tipico), Vlad Kaltenieks (CEO, BoyleSports), and Mattias Wedar (CEO, LeoVegas). Also attending are specialists in the Italian gambling sector, such as Fabio A. Bufalini (Country Director Italy, Stake), Marco Castaldo (CEO, Microgame), Will Shuckburgh (CEO, eCogra), Nicola Tani (Chief Editor, Agipro), Stefano Tino (Managing Director Italy, Betsson), and Marco Tiso (Managing Director, Sisal). The Global Markets: Western Europe track is part of a wider program taking place from September 16-18 in Barcelona, Spain, which also features other significant tracks. Other engaging tracks include Global Markets: Latin America and Brazil, and Global Markets: North America.

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