Emerald Queen Casino and Hotel, a top choice for gaming enthusiasts in the Pacific Northwest, has bolstered its leadership team with an exciting new addition. On Thursday, the company proudly announced that Theresa Minarik, a veteran marketing expert, has taken on the role of Chief Marketing Officer.
Emerald Queen Casino and Hotel selects new Chief Marketing Officer
Stepping into her new strategic role at EQC, she's set to spearhead the venue’s marketing strategy with confidence. Minarik will be at the helm of EQC's efforts to boost loyalty and brand growth, ensuring guests enjoy exceptional experiences at its two properties. As the new Chief Marketing Officer, she’ll be leading a talented team of marketing professionals. Her mission is clear: to enhance customer experience through on-property, digital, and traditional channels. With a focus on brand storytelling, social and paid media, and marketing technology, Minarik is poised to elevate EQC’s presence and recognition. Her leadership is expected to propel EQC forward, securing its competitive edge in a rapidly evolving market. Owned and operated by the Puyallup Tribe of Indians, EQC is ready to embrace change with Minarik’s expertise. Before joining EQC, she proved her mettle as an exceptional leader at The Point Casino and Hotel and Little Creek Casino Resort. Her career spans globally recognized companies like UPS, LEGO, and Boeing. The excitement is mutual at EQC. In a press release, Minarik shared her enthusiasm: Emerald Queen Casino is at a pivotal moment, and I am thrilled to elevate the brand to new heights.” She expressed admiration for the Tribe's commitment to the local community, Seattle, and their innovative approach to hospitality, each being key distinguishing elements that she aims to highlight. I look forward to designing campaigns and experiences that forge deeper connections with guests and establish EQC as the region's leader in entertainment and gaming, she affirmed. Yale Rowe, EQC’s CEO, expressed his eagerness in welcoming Minarik to the leadership team. Her unique blend of creativity and analytical skills, her vast experience with large-scale campaigns, and her expertise in the tribal gaming landscape make her a remarkable asset," Rowe stated. He believes she will be instrumental in driving the company's future success, guiding EQC to new horizons.
