Tonybet climbs to the top spot in Ireland's App Store casino category.

Tonybet has achieved the top spot in the casino category on Apple's App Store in Ireland, known as one of Europe's most competitive regulated markets. This accomplishment comes after a steady rise in the first half of 2026. This success is the result of months of dedicated work across product development, customer relationship management, and marketing. While the 2026 World Cup did boost traffic, the enduring quality of the product was the key factor in reaching such heights. A position secured over months isn't swayed by a single event, no matter its size. The app performs best in its primary category. Slots are the main attraction, while live casinos are also showing strong growth. User engagement is increasing across the entire catalog, not focused on just one format. Additionally, the app has climbed to No. 13 in the sports category, demonstrating that Tonybet is gaining traction even outside its main focus, showing users are discovering it without significant promotional efforts. What differentiates the app, according to the team, is its user-centered design and the advantage of being on the player's home screen, offering a convenience that web products can't match. No single update stands out as each has advanced the app while considering both business needs and player satisfaction, enhancing its ranking. We're proud to reach No. 1 in Ireland, but this is just the beginning, said Kyril Liudvikevich, Head of Product at Tonybet. This achievement comes from hundreds of improvements made over time by various teams. We'll continue to build a better product, enhancing the player experience, and expanding in every market we enter. This confidence is evident throughout Tonybet's operations. When asked if they can replicate their success in Ireland elsewhere, the team is optimistic: yes, and they will.