The Game LLC, the official operator of the United Arab Emirates Lottery, has teamed up with Takalam, an innovative company that uses artificial intelligence to enhance the mental well-being of players. This collaboration also aims to identify and assist individuals at risk or showing signs of problematic gambling behavior.
Takalam sets out to help UAE Lottery protect consumers
The partnership aims to enhance and significantly improve the lottery's capability to offer comprehensive responsible gambling tools and personalized support when players require assistance. Takalam is dedicated to addressing behavioral challenges associated with excessive gambling, whether it involves the lottery or other forms of betting. James Boyles, the UAE Lottery Group Director for Responsible Gambling, stated, We are proud to collaborate with Takalam in our ongoing commitment to players' well-being and responsible gaming. This partnership highlights our dedication to providing players with mental health resources and creating a safe, supportive lottery environment for everyone. The UAE Lottery recognizes the importance of fostering an environment where players are protected, and at-risk individuals receive the necessary assistance to prevent further harm. The solutions now available to the lottery include self-exclusion programs, awareness campaigns, and geo-fencing.
Delivering the tools necessary to beget player well-being
Khawla Hammad, CEO and Founder of Takalam, expressed his satisfaction with the opportunity to collaborate with the UAE Lottery. This partnership aims to promote safer and more responsible gambling practices and to provide the operator with the necessary tools to enhance player protection measures. Takalam is dedicated to offering resources that proactively address mental health issues across different communities, fostering an environment where mental health support is both accessible and destigmatized, Hammad stated.
