Summary
- Dr. Robert Rippee has proudly stepped into the role of Interim Chief Marketing Officer at VIP Play.
- With his extensive background and proven success, this executive is a remarkable addition to the company's C-suite.
- The new Interim CMO of VIP Play eagerly shares his excitement.
VIP Play, Inc., a rapidly expanding leader in mobile betting and interactive gaming, is enhancing its leadership team with a strategic addition. The company proudly announces the appointment of Robert Rippee, Ph.D., as the Interim Chief Marketing Officer, a move that underscores its commitment to innovation and growth.
The company expects strong growth via innovation
In a bold move during a peak period, VIP Play has strategically hired an expert with a wealth of experience to steer its future. With an eye on rapid growth and pioneering innovation, Rippee’s extraordinary skills and seasoned advice are set to propel the company forward. The new Interim CMO is poised to significantly influence VIP Play’s growth strategy and boost its collaboration with UNLV’s Black Fire Innovation hub. Dr. Rippee, having recently retired from a decade-long leadership role at Black Fire Innovation as Executive Director, brings a profound depth of knowledge and expertise. This, combined with the existing synergy between UNLV and VIP Play, promises groundbreaking opportunities and strides in innovation. Les Ottolenghi, the CEO of VIP Play, couldn’t hide his enthusiasm over this high-level recruitment, as revealed in a press release to Casino House Group News. Dr. Rippee’s exceptional talent in merging advanced academic research, innovation ecosystems, and gaming industry leadership makes him an invaluable asset to VIP Play, Ottolenghi expressed. He further emphasized that Rippee’s arrival marks VIP Play as a leader rather than just a competitor in the realms of technology, gaming, and fan engagement. This key partnership with Black Fire is expected to yield substantial shareholder value and fuel the company’s rapid growth. Earlier this summer, VIP Play fortified its executive team by appointing Scott McBride, a former executive from Caesars Entertainment. He embraced the dual roles of Chief Design Officer and Senior Vice President of Design Innovation, underscoring the company’s commitment to excellence and advancement.
The new interim CMO speaks about the company's forward-looking strategy
Teaming up with UNLV and other universities opens up extraordinary avenues for VIP Play's growth and innovation. This partnership unlocks the ability to develop cutting-edge interactive gaming products and ideas, allowing the company to bring them to market faster than ever before. VIP Play is set to ignite innovation by harnessing the fresh and dynamic talent of university students. Dr. Rippee acknowledges the immense potential in joining the company as it sets the stage for creating innovative, customer-focused platforms that cater to the global gaming and betting industry. He expressed, By applying the model we've built at UNLV's Black Fire Innovation, we can speed up product development, enhancing engagement, strengthening loyalty, and ensuring long-term revenue growth. Dr. Rippee also highlighted, This is precisely the kind of visionary strategy that should thrill investors. In a strategic move to bolster their mission, VIP Play welcomed John Dermody in mid-July as the Chief Transformation and Revenue Officer.
