EUROPE/ONLINE GAMBLING

Yggdrasil strengthens its presence in Italy through its partnership with bet365.

Yggdrasil has strengthened its presence in one of its key markets: Italy, marking a significant expansion of its European operations. Joining forces with bet365 means both brands can broaden their offerings and reach new heights together.

Published on August 28, 2025

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Summary

  • Yggdrasil has strengthened its presence in one of its key markets: Italy, marking a significant expansion of its European operations.
  • Joining forces with bet365 means both brands can broaden their offerings and reach new heights together.
  • Yggdrasil is passionately driving regional growth even as the market becomes increasingly competitive.


Bet365 and Yggdrasil are strengthening their alliance, setting their sights on dominating the European iGaming landscape. This collaboration allows Yggdrasil to bring its award-winning content to one of the top regional contenders, while bet365 solidifies its formidable stance in the Italian iGaming arena.

Yggdrasil scores a new big win for its products in Italy

To set itself apart, Yggdrasil will join forces with bet365, enriching the leading operator's offerings with its groundbreaking Game Engagement Mechanics and beloved, award-winning games. Featured in this exciting partnership are titles such as Valley of the Gods and the Vikings series, brought to life by both Yggdrasil’s dedicated in-house team and the creative minds of YGG Masters studios. Jose Kadala, Yggdrasil's Commercial Director, expressed his enthusiasm about collaborating with bet365 to introduce their distinctive gaming experiences. “We’re excited to deliver our acclaimed slots and cutting-edge mechanics to bet365, enhancing its portfolio in Italy. Our dedication to stunning graphics and compelling gameplay aligns us perfectly with such a market leader,” Kadala shared. He also highlighted Italy's significance as a strategic market, emphasizing Yggdrasil's ambition to strengthen and expand its presence there.

Bet365 continues to boost its portfolio with leading suppliers

Bet365 is making strategic moves in the Italian iGaming scene and is thrilled about its promising partnership. This collaboration is seen as a golden opportunity to enrich their offerings and stand out in the market. Our players crave the captivating experiences that Yggdrasil’s dynamic games deliver. We can’t wait to introduce these exciting titles and watch them transform our casino experience, shared a company spokesperson, reflecting on the new partnership's potential. In a similar vein, Yggdrasil recently joined forces with Everbet in Bulgaria, strengthening its presence in Eastern Europe even further.

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