Aviatrix has entered a new content agreement with Betway as part of their expansion efforts.

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Aviatrix, the renowned crash game developer and company, has established a partnership with Betway Group and its tier-one operator brand, Betway. This collaboration will initially concentrate on the African market.

Aviatrix takes to the skies with Betway in Africa

The collaboration will enable the companies to distribute the featured game across various markets in the region and beyond, including South Africa, with anticipated launch dates set for early 2025, though these are still being finalized. Betway Group's Head of Marketing, Mark Rowles, has expressed excitement about the partnership, highlighting that Aviatrix offers unique in-game features that enhance the overall entertainment and interactivity, providing players with a more engaging casino experience. Anastasia Rimskaya, Chief Account Officer at Aviatrix, also noted that partnering with Betway marks a significant achievement for the company, furthering its goal to bring the game to a larger global audience.

Rimskaya stated. Earlier in the year, Aviatrix extended its reach by partnering with Hollywoodbets, targeting the South African market, and securing a license to launch its games in the Netherlands. In a previous conversation, Aviatrix’s Chief Marketing Officer, Lucie Kadlecová, discussed how the company’s successful business model hinges on focusing on a single-game strategy. Betway has also previously introduced a branded crash game in collaboration with BetGames, Skyward.