INDUSTRY/BUSINESS AND FINANCE

Betano Named Official Partner of the 2025 FIFA Club World Cup

Betano has announced a new partnership with FIFA. The agreement made the leading brand an Official Partner of the FIFA Club World Cup 2025.

Published on June 17, 2025

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Summary

  • Betano has announced a new partnership with FIFA.
  • The agreement made the leading brand an Official Partner of the FIFA Club World Cup 2025.
  • Kaizen Gaming recognizes the privilege of collaborating with FIFA for this exciting tournament.


In 2022, Betano, the top online sports betting brand owned by Kaizen Gaming, partnered with FIFA for the FIFA World Cup in Qatar. Following this successful collaboration, Betano has announced a new agreement, making it the Official Partner of the FIFA Club World Cup 2025 for South America.

FIFA is excited to continue its collaboration with Betano

The collaboration promises thrilling experiences for both football fans and bettors. It will span the duration of the competition, which began on June 14 and will conclude on July 13. Betano and FIFA are poised to deliver unforgettable entertainment and unmatched excitement for football enthusiasts throughout the FIFA Club World Cup 2025. Romy Gai, FIFA's Chief Business Officer, expressed his enthusiasm regarding the new partnership with Betano, as reported by Casino House Group News through a press release. We are delighted to collaborate once again with Kaizen Gaming and its Betano brand. Our mutual commitment to enhancing the fan experience proved immensely successful during the FIFA World Cup Qatar 2022, and we look forward to working with their team to present another world-class tournament, he stated. Gai added, Over the past three years, we have witnessed the growth and expansion of the Betano brand, and we are confident that fans will be eager for this next chapter.

Kaizen Gaming is proud to see its brand join forces with FIFA again

Betano, a prominent digital sports betting operator, is steadily expanding its influence across Europe. The brand is dedicated to enhancing its operations by providing engaging experiences through innovative technology. Significantly, Betano is committed to promoting responsible gambling and social responsibility, setting a strong example in all its markets. Following a new partnership with FIFA, the brand is poised to connect with a broader audience, reaching both football enthusiasts and bettors. George Daskalakis, CEO and Co-Founder of Kaizen Gaming, commented on the recent agreement with FIFA: Having been the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud to have Betano collaborate with FIFA once again – this time for the FIFA Club World Cup 2025. He further remarked: Working closely with FIFA for this tournament is a privilege, uniting millions of fans worldwide to watch the best club teams and players that football offers. Daskalakis also emphasized the special nature of this year’s tournament, marking its debut edition. The FIFA Club World Cup 2025 will take place from June 14 to July 13, featuring 32 top international football clubs. The event will conclude with the final match at MetLife Stadium in New York, New Jersey.

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