INDUSTRY/ONLINE GAMBLING

Gaming Corps signs a content partnership with Microgame in Italy

Gaming Corps is taking another major stride in the European iGaming market through a targeted content partnership The Swedish supplier has welcomed the chance to work with Microgame, citing its vast operator database and looking to build a strong footprin

Gaming Corps signs a content partnership with Microgame in Italy Thumbnail

Gaming Corps has expanded its reach with the Swedish supplier signing a platform agreement with Microgame focused on the Italian iGaming market. The partnership will see Gaming Corps’ titles integrated with Microgame's leading multi-channel platform.

Gaming Corps scores major expansion move in Italy with Microgame

Microgame’s partners will be able to benefit from a select and long list of acclaimed titles developed by the studio, and also benefit from such timely releases such as the soccer-themed Penalty Champion series Goals to Glory: Football Fever, and Goals to Glory: Instant Blitz, all of which are designed to capitalize on the ongoing FIFA World Cup event. Gaming Corps has welcomed the opportunity to work more closely with Microgame, pointing out to its vast database of leading operators in Italy. Studio Key Account Manager Alessia Paiano commented that the company will be taking a heads-on approach to cultivating strong and impactful partnerships throughout the country: My focus will be on working closely with Italian operators, visiting teams across the country, understanding what they need from us and making sure we deliver content, support and service that helps them achieve their goals, Paiano explained. Besides these titles, the company is also bringing its well-established franchises available to Microgame partner operators, including the 3 Pigs IP. Microgame Gaming and Sales Director Francesco Cuzzupoli also commented on the partnership: Italy is a highly competitive market, and operators need content that can earn attention quickly. Gaming Corps brings a portfolio with sharp personality and a creative range that can help brands keep their casino offering original. Cuzzupoli argued that Microgame has been interested in Gaming Corps’ product offer not just because of the breadth of the portfolio, but also because of the studio’s specific ability to create recognizable franchises that cultivate audiences and lead to engagement.

Gaming Corps to take a hands-on approach to building momentum in Italy

Gaming Corps’ focus on lasting game franchises is also an opportunity to develop promotional campaigns and further incentivize players, Cuzzupoli remarked. For its part, Gaming Corps has a clear focus for Italy - to become one of the most recognizable vendors in the country, which is a journey that starts now, the company remarked in its press statement. The studio recenly boosted its footprint in Italy through a partnership with Lebull.pt.

Back to Articles

You might also like

Share

Views: 577

Comments

No comments yet.