Summary
- NuxGame announced the launch of its revamped NuxGame Sportsbook.
- The innovative solution provides valuable tools that improve the services of betting operators and enhance the customer experience.
- NuxGame partners have access to a diverse range of valuable tools through the enhanced sportsbook.
NuxGame, a top-tier iGaming software provider known for delivering high-performance technology to sportsbook and casino operators, is continuing to upgrade its exceptional products. On Wednesday, the company announced the launch of its updated NuxGame Sportsbook solution, which features enhanced and improved capabilities.
The improved sportsbook stands out with speed, scalability and enhanced capabilities
NuxGame has notably enhanced its product by incorporating in-house trading features capable of processing live feeds with ultra-low latency. The updated NuxGame Sportsbook now includes a reengineered odds engine, allowing odds to adapt automatically based on player behavior, market volatility, and betting trends. The launch of NuxGame's upgraded product coincides with a period of anticipated substantial growth in the betting industry. From 2023 to 2027, the market value is expected to reach $143.73 billion, with a projected compound annual growth rate (CAGR) of 10.09% through 2027. With this in mind, NuxGame's clients can enhance their offerings using the new sportsbook by reducing deployment times by 60% and minimizing risk leakage by up to 18 basis points. Yanina Kaplya, NuxGame’s Chief Marketing Officer, expressed her enthusiasm about the announcement in a statement to Casino House Group News, sourced from a press release. Operators expanding into competitive markets require swift implementation and comprehensive insight, she stated. Kaplya also emphasized, This software update equips our partners with powerful tools, including live data feeds, in-house trading options, hyperlocal content, and more. It's a sportsbook infrastructure designed for speed and sustained success. In the previous year, NuxGame expanded its offerings by including live casino games from LuckyStreak, a leading European developer of live dealer games.
The updated sportsbook offers cutting-edge features for NuxGame's partners
Thanks to the newly updated NuxGame Sportsbook, company partners can complete integration in just a few weeks instead of months. Its user-friendly interface manages essential functions like responsible gaming, oddsbooks, free bets, and bonus logic. Simultaneously, operators can enhance customer retention and engagement by providing localized experiences. Moreover, NuxGame Sportsbook increases user involvement with bonuses, livestream support, and market-ready data feeds from industry leaders such as Oddin.gg, Genius Sport, and Betby.Games. A unified trading console allows operators to efficiently manage features like bet building, tournament widgets, quick bets, cashout options, and other key tools. Additionally, the sportsbook includes options for promoting special offers and tournaments through integrated banners.
