Playson unveils an exciting new €25 million campaign called Blast & Races.

Playson has unveiled a new promotional campaign that aims to distribute millions of euros to players throughout the studio's international partner network. With a prize pool of €25,000,000, BLASTS & RACES returns, offering more than double the reward amount compared to the previous round of the promotion.

Playson's Non-stop Drops & Races initiative is set to run until June 30, 2027, and operators can easily join without any integration, at any time during the campaign. This promotional effort aims to boost the attractiveness of Playson's own games while enabling partner operators to offer players a unique product that effectively engages audiences. New players will encounter Power Blast, Grand Races, and Turbo Races, previously known as Cash Blast, Tournaments, and Short Races. Playson is also offering its engagement tools to enhance the experience, ensuring that players enjoy the studio's top-performing, diverse, and upcoming games in an exciting new way.

Playson Product Owner Waldemar Antypov has expressed enthusiasm for the launch of the new, improved, and expanded promotional campaign. This initiative opens up fresh opportunities for both players and partner operators while enhancing the studio's global presence. BLASTS & RACES marks a significant milestone in the evolution of our flagship network campaign, and we are thrilled to officially launch it for operators and players worldwide, Antypov stated. Building on the tremendous success of previous editions, we have increased the rewards budget from €10 million to €25 million to provide even more value across the network. With our reliable engagement mechanics, updated campaign identity, and smooth operator integration, BLASTS & RACES is crafted to keep players engaged with exciting chances to win throughout the year, he added.