Relax Gaming aims to strengthen its position in the Latin American iGaming market by expanding its existing presence, following its entry into Mexico in 2021 and Colombia in 2022.
Relax Gaming committed to LatAm growth with Brazil and Peru
The company has recently confirmed its presence in the Brazilian and Peruvian online casino markets, offering its original games to local players. While not a new announcement, Relax Gaming has highlighted its achievements in these two countries. Forty of its top-performing games have already launched with well-known operators, such as Kaizen, Bet365, and Paddy Power Betfair in Brazil. In Peru, Relax Gaming has partnered with SkillOnNet and Betsson, expanding the reach of its games there. Additionally, the company plans to enhance its market presence by introducing games from its Silver Bullet aggregation program, which will provide local players with a broader selection of titles over time. Relax Gaming's Chief Regulatory Officer, Alexia Smilovic Rønde, expressed enthusiasm about establishing strong roots in Peru and Brazil. She noted the significant potential of these markets, stating that with licensing and responsible gambling frameworks in place, Relax Gaming is well-positioned to leverage these expanding opportunities.
Latin America important part of Relax Gaming’s long-term strategy
The Chief Revenue Officer mentioned that the company plans to strengthen its presence in the region by expanding further and introducing more games tailored to local player preferences and the expectations of partner operators. Relax Gaming has been actively growing its network of partners through the Silver Bullet program, recently welcoming Slammer Studios just two months ago. Additionally, the studio has recruited new talent to help broaden its commercial reach.
