ASIA/TECH AND INNOVATIONS

Xpoint and The Game LLC Partner to Provide Geolocation Services in the UAE

The Game LLC collaborates with Xpoint to provide geolocation services. Xpoint will prioritize maintaining compliance.

Published on March 20, 2025

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Summary

  • The Game LLC collaborates with Xpoint to provide geolocation services.
  • Xpoint will prioritize maintaining compliance.
  • The gambling industry in the UAE is poised for growth.


The Game LLC is aiming to enhance its geolocation services and capabilities by partnering with Xpoint, a specialist in geolocation and verification. This collaboration is set to bolster the security of The Game LLC's operations. The company oversees The UAE Lottery, the first licensed lottery operator in the country.

UAE Lottery beefs up geolocation services

Both companies have been licensed by the General Commercial Gaming Regulatory Authority, allowing Wynn Resorts to proceed with the Al Marjan Island Casino Resort project. Meanwhile, the authority is reviewing an application from MGM Resorts International, which also seeks a license to build a casino in the United Arab Emirates. Suppliers such as Aristocrat have likewise submitted applications. Xpoint is now focused on ensuring that local players adhere to regulations by using advanced software to block unauthorized connections and gaming attempts. Despite the high number of players, Xpoint is confident in its ability to handle the demand, given its experience in providing flawless geolocation services in busy markets like the United States. Geolocation is a relatively new technology designed to ensure players accessing a website, in this case, the UAE Lottery, are of legal gambling age and connecting from locations permitted under current gambling regulations. Xpoint CEO Manu Gambhir is pleased to collaborate with one of the UAE's leading gambling companies, stating: We are thrilled to be the geolocation provider for The Game LLC and The UAE Lottery. This collaboration underscores our commitment to delivering the most accurate and reliable geolocation services, ensuring compliance with the UAE's regulatory framework. The Game LLC is equally enthusiastic about the partnership. Director of Lottery Operations Bishop Woosley expressed satisfaction: Partnering with Xpoint ensures that The UAE Lottery meets the country's stringent data requirements. By utilizing a private cloud, all data remains on UAE soil, aligning with local regulations and ensuring the highest level of data security, Woosley added.

UAE shifts towards regulated gambling

The United Arab Emirates has gradually begun to embrace gambling. The Game LLC became the first licensed operator authorized by the GCGRA to offer this type of gambling product in the country. Following this, Wynn Resorts received a license to build the nation's first casino resort on Al-Marjan Island in Ras Al Khaimah.

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